HISTORY 2001～ | ASAHI SOFT DRINKS

: Mt. Fuji factory starts operations.; CALPIS_®
Contract is agreed on with Asahi Soft Drinks Co., Ltd. to mutually sell products via vending machines.

WONDA

The canned coffee, WONDA MORNING SHOT, is launched. (Achieves sales exceeding 5 million cases in the three months from launch)

: MITSUYA
MITSUYA celebrates 120 years since launch. March 28 is established as "MITSUYA Day".

MITSUYA

Sales of Mitsuya brand products pass the 30 million cases mark for the first time.

Asahi Soft Drinks Co., Ltd. and CALPIS Co.,Ltd. establish Asahi Calpis Beverages Co., Ltd. (now: Asahi Soft Drink Sales Co., Ltd.) to merge vending machine business operations.

CALPIS_®

Home delivery classes aimed at elementary school students using CALPIS_® as the subject to learn about lactic acid.

: MITSUYA
MITSUYA brand products pass the 30 million cases mark for two years in succession.; WONDA
WONDA brand products pass the 30 million cases mark for the first time.

CALPIS_®

90 years since launch of CALPIS_®.

Rokko Natural Water

Rokko Natural Water business is acquired from House Foods Group Inc.

CALPIS_®

Calpis Co., Ltd. joins Asahi Group Holdings.

CALPIS_®

CALPIS_® container is completely reformed. "Peace bottle" is used for the first time.

: CALPIS_®
Domestic soft drink business and sales department of CALPIS Co.,Ltd. join Asahi Soft Drinks Co., Ltd.

: CALPIS_®
Merged with CALPIS Co.,Ltd.

OISIIMIZU

Started sales of OISIIMIZU label-free bottles

: CALPIS_®
100th anniversary of CALPIS_®

: Bireley's
70th anniversary of Bireley’s; WILKINSON
Sales of WILKINSON pass the 30 million cases mark for the first time.

: 50th anniversary of Asahi Soft Drinks Co., Ltd.

We developed a "vending machine that eats CO₂" equipped with special materials that absorb CO₂ in the vending machine compartment.

MITSUYA WILKINSON

The 140th anniversary of the launch of MITSUYA and the 120th anniversary of the launch of WILKINSON.
Two of our leading carbonated beverage brands celebrated their anniversaries.

THE HISTORY OF 130 YEARS