THE HISTORY OF 130 YEARS
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Gunma factory (Tatebayashi City) starts operations.
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CALPIS®
CALPIS SODA® is released throughout Japan.
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- MITSUYA
Start aluminum cans production for MITSUYA products.
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CALPIS®
Packaging design is changed to blue spots on a light-blue background.
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- Bireley's
Bireley's trademark rights acquired.
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- WILKINSON
WILKINSON trademark rights acquired.
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Bireley's
Bireley's ORANGE, a fruit juice drink, is launched in a large 1.5L pet bottle - a first for Asahi.
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MITSUYA
Asahi Breweries, Ltd. launches MITSUYA CIDER in a non-returnable bottle.
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CALPIS®
The spots on the packaging are made smaller and a picture of the Earth is inserted on the label.
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Akashi factory starts operations.
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CALPIS®
CALPIS WATER® sales exceed 20,500,000 cases in first year after launch.
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JUROKUCHA
Ocha-Douzo JUROKUCHA, the pioneer of blended tea, is launched.
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Hokuriku factory starts operations.
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CALPIS®
CALPIS® brand uses a light and user-friendly paper container for the first time.
- MITSUYA
Asahi Breweries, Ltd. launches MITSUYA CIDER Clear Bottle. The bottle is indented to make it easier to hold.
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WONDA
Canned coffee, WONDA, is launched.
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- MITSUYA
MITSUYA celebrates 115 years since launch. The packaging is renewed and a colorless and clear pet bottle is used for its recyclability.
* “CALPIS” is a registered trademark of Asahi Soft Drinks Co., Ltd.