Thank you very much for your continued support and trust.

At Asahi Soft Drinks, we aspire that even 10, 20 years from now — and far into the future — our beverages will be more than a way to quench thirst. We want them to be something that moves people’s hearts and actions in a positive way, creating moments of excitement and smiles.

This belief lies at the heart of our “promise to society”: “100 Years of Excitement and Smile”

When you feel thirsty. When you are a little tired. When you share a smile with someone.
It is in these ordinary moments of everyday life that our true value is found.

This is why, beyond taste and quality, we place great importance on the feelings of our beverages inspire. By supporting both physical and mental well-being, we strive to deliver moments that allow people to pause ― relax, and take a breath ―

Building on the initiatives we have cultivated over the years, we will go beyond the traditional boundaries of beverages to further expand and deepen our challenges, creating new ways of drinking and new experiences that are attuned to people’s conditions and the moments they are in.

Even in an era of major changes in society and values, what we will continue to cherish is our unwavering commitment to people and to society.

We will keep asking ourselves what truly creates value for our customers, for society, and for the partners walking alongside us.

We believe that continually engaging with this question is what will enable us to carry forward our three materialities — “Health”, “Environment”, and “Community Co-Creation” — as enduring value for the next generation.

Above all, the key to this journey is the dedication of everyone at our company. When individuals take on challenges with excitement, think for themselves, and act with purpose, new experiential value beyond beverages is created and shared with society.

Harnessing the power of these individual challenges, we will continue to create experiences that go beyond beverages and together with all of you, realize a society where excitement and smiles are continuously born.

We sincerely appreciate your continued support and partnership.

President and Representative Director
Kayoko KONDO